A person sits outside a McDonald's restaurant in Mumbai, India, February 26, 2024. REUTERS/Francis Mascarenhas/File Photo
US-based multinational companies are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against US tariffs.
India is the world's most populous nation and a key market for American brands. Although there was no immediate indication of sales being hit, there's a growing chorus both on social media and offline to buy local and ditch American products after Donald Trump imposed a 50% tariff on goods from India.
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