Today's One Essential Read is the first story in a five-part Reuters series on how weight-loss drugs are changing the way people shop and eat, and how companies are responding to the trend.
Reuters spoke to eight fragrance manufacturers and top perfume brands. The conversations revealed how they are assessing GLP-1 users' responses to food-linked smells.
Common negative side effects of GLP-1 weight-loss drugs like Novo Nordisk's Wegovy and Eli Lilly's Mounjaro include nausea and gastrointestinal issues. Researchers are also looking at other potential effects, some unexpected, including a reduction in alcohol cravings or urges to gamble and impulse-shop, and changes to smell and taste.